ClickZ Consumer Electronics Newsletter - 10.17.2024

PLUS: Discover what your smartwatch’s health and fitness metrics really mean for your well-being.

Author

Priscilla Soedarpo
October 17, 2024 • Estimated Reading Time: 8 minutes

Ad Week New York 🎤

ADVERTISING INSIGHTS
Advertising Week NYC Recap

💡 Balancing Fame and Flow in a Post-Privacy Landscape, by Sam Carter, CEO of Fospha.

AdWeek NYC 2024 was packed full of fresh ideas and powerful reminders of evergreen principles. From navigating privacy challenges to ensuring sustainable brand growth, here are my key takeaways that all brands should be implementing:

  1. Balance Fame and Flow: Brands that focus too much on short-term conversions and neglect long-term brand-building efforts fall into the ‘doom loop’, converting only existing demand without generating new demand. Eventually the convertible audience is exhausted, efficiency plummets, and the brand finds itself in trouble. To avoid this, brands need to strike the right balance between conversion and long-term brand awareness to sustain growth.

  2. Go Full-Funnel for Measurement: To balance short and long-term goals of conversion and brand awareness, marketing teams need to be able to measure the impact of both. Last Click attribution chronically undervalues awareness activities, so brands should opt instead for measurement tools that use a full-funnel methodology.

  3. Privacy-Proof Your Tech Stack: With third-party cookies deprecation and new privacy regulations cropping up regularly, brands need to accept the death of user-level data and embrace privacy-centric solutions to future-proof their measurement. 

Read the full article here. 

Hot in D2C eCommerce 🔥

AI POWERS PRIME
Amazon Prime Big Deal Days 2024 Breaks Records with AI and Innovation (top links below 👇)

Amazon’s Prime Big Deal Days 2024 made history with the largest October shopping event ever, saving Prime members over $1 billion globally. This year’s event highlighted Amazon’s cutting-edge AI tools, including its AI assistant, Rufus, and drove massive sales across electronics, toys, and apparel. Top brands like Apple and Dyson offered unbeatable deals, setting the stage for a promising holiday shopping season.

Momentum Commerce reported a 41% sales increase on Day 1, with brands like Crocs and Lego leading the charge, while regions like Canada and Europe saw notable growth despite weather impacts affecting the U.S. Competitors Target and Walmart also launched early sales events, but Amazon's use of innovative shopping tools and AI set it apart in an increasingly competitive market.

For deeper insights into this record-breaking event, explore these key sources:

Specialty Bites 🍪

Apple is shifting gears! To tackle quality control issues, it's slowing down updates for non-iPhone devices, moving to a more relaxed schedule. This change aims to ease pressure on engineers and improve product quality, while iPhones continue their annual spotlight.

Smartwatches offer a wealth of health and fitness metrics, providing insights into your daily activities and overall well-being. Here's a quick guide to understanding these metrics:

  • Basic Activity: Track steps, floors climbed, and calories burned. Devices use accelerometers, gyroscopes, and altimeters for accurate measurements.

  • Exercise Tracking: Record workouts, GPS routes, and specific activity details like pace and cadence. Check your device's app for more features.

Sleep and heart health are also key areas:

  • Sleep Metrics: Monitor time in bed, total sleep, and sleep stages. These insights help identify sleep patterns and potential issues.

  • Heart Rate: Measure resting and active heart rates, heart rate variability, and receive notifications for irregularities. Blood oxygen levels and VO2 max are also tracked, indicating cardiovascular health.

Google is enhancing Chromecast with Google TV by introducing the Home panel from its TV Streamer. This feature, available in public preview, allows users to control smart home devices directly from their Chromecast. Enroll via the Home app to access this exciting upgrade, making your streaming experience even smarter!

Apple's latest deals include the Apple Pencil Pro and USB-C model at all-time low prices, alongside discounts on the MacBook Pro, Apple Watch Ultra 2, and Beats Solo Buds. These offers, part of Amazon's Prime Big Deal Days, present significant savings on popular tech products, making it an exciting time for shoppers.

Here’s a rundown:

  • Apple Pencil Pro: Now at an all-time low of $96, perfect for M4 iPad Pro and M2 iPad Air users.

  • MacBook Pro: The M3 Pro Max with 36GB RAM is down to $2,999, a $500 saving.

  • Apple Watch Ultra 2: Black titanium model now $729.99, featuring stylish band options.

  • Beats Solo Buds: First-time price drop to $49.99 in vibrant colors.

  • AirPods Max: New USB-C models at $499.99, a $49 discount.

  • M3 MacBook Air: 15-inch model at its best price ever, starting at $1,044.

YouTube for Android TV introduces an exciting dual-column channel menu, enhancing user experience by minimizing video obstruction. This update aligns with Material You changes, offering seamless interactivity without distraction. Currently spotted on Google TV devices, this innovation promises a more immersive viewing experience.

The Oura Ring, a smart health tracker, is now eligible for purchase with HSA or FSA funds, following IRS guidelines. Previously requiring a Letter of Medical Necessity, this change simplifies access. The latest model, Oura Ring 4, offers advanced features, enhancing your wellness journey with ease and efficiency.

Performance Platters 🍽️

Microsoft is transitioning from its retail media platform, PromoteIQ, to a partnership with Criteo. This shift reflects the evolving retail media landscape, emphasizing the need for adaptable strategies. While PromoteIQ's closure isn't officially announced, the move highlights the importance of resilient, owned architectures in the dynamic ad tech industry.

Retailers often miss revenue opportunities throughout the purchase funnel, from accessibility issues to ineffective discount strategies and poor mobile optimization. In this insightful podcast, experts explore how optimizing these areas can reduce cart abandonment and boost customer retention. Additionally, they discuss how strategic return policies can enhance customer loyalty while minimizing losses. Listen now for actionable tips to create a more profitable retail experience.

LoopMe introduces Brand Outcome Scores, an AI-driven tool enhancing ad performance by predicting ad effectiveness without cookies. This innovation aids marketers in optimizing campaigns across mobile video, CTV, and display ads. Initially launching in the US and UK, BOS aims to revolutionize advertising strategies globally.

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