ClickZ Consumer Electronics Newsletter - 11.14.2024

PLUS: No budget foldables from Samsung—but Motorola and Oppo are ready

Author

Sophie Bruxner-Randall
November 14, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Samsung's Galaxy Tab S10 and Tab A9 are driving significant growth in the tablet market, with Samsung achieving an 18.3% increase in shipments. While Apple's iPad remains dominant, its growth has slowed. Samsung's success is attributed to its new releases and commercial deployments, particularly the affordable Galaxy Tab A9.

Google’s Pixel 9 series achieved impressive 20% year-over-year growth in Q3 2024, despite a shrinking smartphone market. The Pixel 9 Pro XL’s entry into the top 10 best-selling premium smartphones alongside iPhone and Galaxy models signals a growing foothold in the competitive US market.

For marketers, this growth highlights the power of a strong product launch and strategic positioning. Pixel devices now account for over 14% of US web traffic, showcasing the importance of capturing user attention post-purchase. With Apple’s market share slipping by 2% and Samsung’s declining 13%, Google’s momentum underscores the potential of challenger brands to disrupt established leaders with targeted innovation and messaging.

Leading Voices 📣

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets. 

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

More Electronic News 🔌

AMD's Ryzen 7 9800X3D, praised for gaming, faces stock shortages post-launch. Sold out at major retailers, with scalpers inflating prices, demand remains high. The unexpected launch timing and limited availability have left eager buyers waiting, highlighting AMD's supply challenges amid strong interest in their latest CPU innovation.

Samsung has confirmed it will not release a budget version of its Galaxy Z Flip, instead focusing on flagship models like the Galaxy Z Fold 6 and Z Flip 6. This decision leaves room for competitors like Motorola, Honor, and Oppo to attract cost-conscious consumers with more affordable foldable options, intensifying competition in the foldable market.

LG has introduced its PROFESSIONAL LAUNDRY lineup at Texcare International 2024, featuring AI-equipped washers and dryers designed for high-demand industries like hospitality. With capacities ranging from 20 to 30 kilograms and innovations like an inverter heat pump for faster, energy-efficient drying, the lineup prioritizes performance and sustainability. Proactive Customer Care further enhances reliability by monitoring machine data to prevent issues, reinforcing LG’s position in the commercial laundry market. The launch reflects the growing importance of integrating advanced technology with customer-centric solutions to meet the evolving demands of businesses.

Performance Platters 🍽️

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for eCommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving eCommerce landscape.

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