ClickZ Consumer Electronics Newsletter - 09.12.2024

PLUS: AI Revolutionizes TVs & Your Roadmap to Digital Marketing Excellence in 2024

September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Philips Hue is diving into the world of smart under-cabinet kitchen lighting, and surprise, surprise, they’re doing it in the priciest way possible. But hey, if you’re into full-color lighting for your avocado toast, this might be your jam. At the IFA tech show in Berlin, Philips Hue’s parent company, Signify, announced a partnership with Nobilia, Europe’s largest kitchen manufacturer. This means custom Philips Hue smart lights integrated into kitchen furniture—no more third-party hacks needed.

The new offerings include color-capable recessed spotlights for cabinets and linear gradient light bars for shelving, all hardwired into your home’s electrical system. But don’t get too excited if you’re in the US; it’ll be at least a year before these hit American shores. And if you’re dreaming of a DIY solution, keep dreaming. Philips Hue’s CTO, George Yianni, hinted that this is just the beginning, with hopes for more DIY-friendly products in the future.

Meanwhile, for those who can’t wait, Signify also announced the Philips Hue Ensis pendant light fixture is now available in the US. This $479.99 chandelier-style light, perfect for hanging over your kitchen or dining table, offers full color and tunable white light. So, while you wait for the kitchen lights, you can still upgrade your dining experience.

AI in TVs is revolutionising the viewing experience by enhancing picture and sound quality through advanced data analysis. Samsung leads with its AI-driven 8K TVs, using neural networks for real-time optimization. While AI's impact varies, it promises significant improvements, making TV viewing more personalised and immersive.

Apple's Special Event may reveal updates to Siri, including a potential voice change. While competitors like Google and Amazon have made their assistants sound more human, the author prefers Siri's current robotic tone. The event will also showcase the iPhone 16 Series and other innovations.

Aqara unveiled the Voice Mate H1, a privacy-focused smart home controller activated by touch, not voice. They also introduced the Camera Hub G5 Pro, a versatile outdoor camera, and new smart home devices, including a garage door controller and valve shut-off. Pricing and availability remain undisclosed.

Ryobi offers five essential tools for electronics enthusiasts: Precision Screwdriver Set, Anti-Static Tweezers, USB Lithium Soldering Pen, 18V ONE Heat Pen, and 18V ONE Magnifying LED Clamp Light. These tools provide precision, portability, and safety, making delicate electronic work easier and more efficient.

Performance Platters 🍽️

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

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