ClickZ Consumer Electronics Newsletter - 11.28.2024

Plus: Black Friday measurement strategies and how connected appliances are reshaping the market

Author

Rachael Kennedy
November 28, 2024 • Estimated Reading Time: 7 minutes

Welcome to ClickZ Consumer Electronics, your essential newsletter for commanding the digital marketplace ecosystem as a consumer electronics brand. This 🦃Thanksgiving, with Black Friday just hours away, we’re here to provide you with some last minute insights and strategic nuggets in the run up to Christmas.

Guest At the Table 🍴

By Jamie Bolton, Fospha

Black Friday is here, and for many brands, the hard work is done—you’ve set the stage and prepared for the biggest shopping event of the year. But as I’ve seen time and time again, the brands that succeed now are the ones that obsess over the right metrics and adapt quickly to what’s happening in real time. Here are two key areas I believe every marketer should focus on to maximize success this Black Friday:

Benchmarking

Benchmarks are your compass. They don’t just show how well campaigns are performing—they reveal opportunities to improve as the data rolls in. From CPMs to order volumes, understanding how your results stack up against industry benchmarks will help you refine your approach and stay competitive.

Looking ahead to 2025? Post-BFCM benchmarking will be invaluable, and Fospha’s next report will include fresh data to help you plan for the future. Follow us to make sure you don’t miss it. 📊

Measurement

Still relying on Last Click attribution? It’s holding you back. At the most competitive time of year, top brands are using advanced measurement tools to stay ahead of the curve. Fospha gives you a clear, cross-channel view of YoY performance, enabling you to act on the right signals—not misleading ones.

The insights you gather now can set you up for a strong 2025. If you’re ready to take your measurement strategy to the next level, there’s no better time to start than today.

🌟 Let’s make this Black Friday your most successful yet!

Carved Out Insights 🦃

Gen Z consumers are reshaping the connected home appliance market, prioritizing connectivity and intuitive digital experiences. As they become key home buyers, companies must exceed their expectations by integrating advanced technologies like AI and high-resolution displays.

This shift demands a hybrid approach, combining physical products with digital enhancements, such as apps that optimize energy use and provide seamless control.

Connectivity offers numerous benefits, including time optimization, sustainable choices, and extended product life. For instance, connected washing machines can notify users when a load is done, suggest energy-efficient programs, and facilitate remote repairs.

These features align with Gen Z's preferences for sustainability and convenience. Additionally, apps enable voice control through platforms like Google and Alexa, enhancing user interaction and simplifying appliance management.

LG Display has unveiled the first stretchable screen, expanding from 12 to 18 inches while maintaining HD clarity. This innovation, doubling its 2022 prototype's capacity, is ideal for unconventional surfaces. Potential uses include wearable tech and automotive panels, highlighting LG's commitment to advancing display technology.

Apple plans to launch a smart home display in 2025, featuring a 6-inch screen and homeOS. This device will integrate with Siri and HomeKit, offering smart home controls and apps like Safari and Notes. It aims to be more advanced than Amazon and Google alternatives, with pricing yet to be announced.

The global smart personal audio market rebounded in Q3 2024, with shipments up 15% year-on-year, driven by strong growth in India and open-form factor devices. Brands like boAt and OnePlus led with innovative features. Vendors must focus on technological advancements to maintain competitiveness.

Black Friday and Cyber Monday on Amazon: Proven Tips to Skyrocket Sales

The holiday season is a golden opportunity for Amazon sellers, with Black Friday and Cyber Monday offering the potential to achieve record-breaking sales. These high-traffic shopping days demand meticulous planning and smart strategies to stand out from the competition and make the most of the surge.

Wasif Hussain Shah, Head of Amazon Services Department

Retail Therapy: Black Friday, Christmas spending and retail stocks

Is it too early to mention the C word? In this episode, “Retail Therapy”, Sarah Coles and Susannah Streeter will be discussing Christmas, Black Friday, consumer trends, and more.

Switch Your Money On

November Industry Chatter: AI Updates, Netflix’s Ad Triumph, and New Ad Opportunities

While your mind may be focused on turkey, pumpkin pie, and all the fixings that will eventually put you in a food coma, there's still plenty going on in marketing this month. We're serving up some of the biggest marketing news and trends you might've missed this November.

Performance Pulse 📈

TikTok Shop is experiencing a record-breaking festive season in the UK, with trends in pre-loved luxury, beauty, fragrances, and appliances. LIVE shopping sessions and trending hashtags like #TikTokShopBlackFriday are driving engagement. The platform anticipates significant growth in advertising spend, enhancing its retail impact this Christmas.

Retailers are adapting to a shorter holiday season by starting sales earlier, with major players like Amazon and Walmart leading the charge. Despite fewer days between Black Friday and Christmas, sales are expected to rise. Consumers are shopping both online and in stores, with economic factors influencing behavior.

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