Electronics Dispatch Newsletter - 01.09.2025

Live from CES 2025✨

Author

Zihan Lyu
January 09, 2025 • Estimated Reading Time: 8 minutes

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Welcome to Electronics Dispatch, your essential newsletter for commanding the digital marketplace ecosystem as a consumer electronics brand. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked.

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers. To share a few…

🎥 Live from CES 2025: Meet Karthik Ganesh, CEO of OnMed! With OnMed, accessing healthcare becomes easier for communities with limited options. Their innovative “clinic-in-a-box” solution is already active in six states and is expanding to over 25 states in 2025.🎧 Learn more about their mission and what’s next for OnMed

Hear what Jiayin had to say about Sooca’s marketing strategySoocas is revolutionizing oral care with their multi-functional toothbrush, combining brushing and flossing in one device—a unique concept designed to solve a common issue: People skip flossing because it’s inconvenient.

Soocas is using influencer marketing and Instagram to connect with their audience and build brand loyalty.

Meet Prima Shi, Marketing Director at Birdfy!The cutest thing we found so far! Birdfy has taken home a CES Innovation Award for their Birdfy Feeder 2, an AI-powered smart bird feeder that tracks, identifies, and captures birds in stunning detail. 🏆

This is your chance to share your vision and connect with a worldwide audience!
Catch us on the ground tomorrow, on the last day!👇

Market Intel 💬

LG's StanbyME is a versatile, innovative 27-inch rollable display tailored for modern lifestyles and content creation. With 1080p resolution and a three-hour battery, it offers mobility and functionality. Ideal as a supplementary display, it encourages creativity and practicality, though its resolution and charging time could deter some professionals.

Galaxy S25 may face a price hike due to currency changes and component costs, but Samsung offers strategic value with free Gemini AI access. Buyers gain substantial savings on AI services and Google Cloud storage, aligning with Samsung's focus on AI innovation, enhancing potential marketing strategies through advanced device capabilities.

TORRAS is set to unveil personal air-conditioning innovations at CES 2025, featuring their Coology-powered COOLiFY neck air conditioners and PolarCircle wireless charger. These products enhance user comfort by dissipating heat efficiently. The event underscores TORRAS's dedication to premium innovation and aligns with strategic trends in consumer electronics marketing.

Hisense leads the MEA market in large-screen and MiniLED TVs, boasting 42.8% and 38.8% market shares, respectively, from Q1-Q3 2024. This success is fueled by cutting-edge innovations, strategic partnerships, and regional expansion, underscoring Hisense's commitment to redefining home entertainment and capturing consumer demand efficiently.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Performance Pulse 📈

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

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ClickZ is a Contentive publication in the DTC Ecommerce division