Electronics Dispatch Newsletter - 12.05.2024

Sony Develops Handheld Console for Future Gaming Competitors

Author

Zihan Lyu
December 05, 2024 • Estimated Reading Time: 7 minutes

Welcome to Electronics Dispatch, your essential newsletter for commanding the digital marketplace ecosystem as a consumer electronics brand. As the holiday season approaches, we're here to help your campaigns hit the mark.

Top Shelf 🛒

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Market Intel 💬

Google's Pixel devices have witnessed significant growth in the US, despite fluctuating individual data points. The growth highlights include a general upwards trend even amid reported data volatility from StatCounter, which measures web traffic differences. This trend is an exciting development, showing more people choosing Pixel devices.

While early reports suggested an almost unbelievable growth rate, averaging the data over recent months reveals Pixel devices have captured a 12.2% market share, compared to iPhone's 52.9% and Samsung's 23.8%. This establishes a positive trend for Pixel, showing consistent momentum and hinting at a strong market presence.

Samsung's venture into the gaming handheld market presents a strategic opportunity for marketers in consumer electronics. Consider these industry-shaping elements:

↳ Innovative foldable design: Mirroring the Samsung Galaxy Z Flip, this handheld integrates foldable OLED technology, appealing to tech innovators and brands eager to lead in cutting-edge consumer experiences.

↳ Strategic entry: With roots in gaming accessories and Samsung Gaming Hub, Samsung is primed for a strategic hardware expansion. Marketers exploring gaming and tech should assess this pivot in product offerings.

Sony is developing a new handheld console to play PlayStation 5 games natively, competing with Nintendo and Microsoft's upcoming devices. Building on past successes like the PS Vita, Sony aims to capture market share in the handheld gaming market, where rivals include Valve’s Steam Deck and Asus’s ROG Ally series.

Aardman Animations, known for stop-motion classics like Wallace & Gromit, partnered with Apple to create a festive animation using the iPhone 16 Pro. This project is projecting onto London's Battersea Power Station, showcasing the phone's impressive capabilities for capturing intricate details, thanks to its Telephoto camera and ProRAW feature. Have a look at how the animation was made 👇

Performance Pulse 📈

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

Strategically allocate 7-12% of revenue for e-commerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your e-commerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach differentiates brands and offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.

Customer Relations

📍 London, UK

Marketing & Comms

 📍 Austin, TX, USA

Your Say 📣

What did you think of this week's edition?

Login or Subscribe to participate in polls.

ClickZ is a Contentive publication in the DTC Ecommerce division